Brands we've transformed
Real results from real projects. Here's what happens when data meets design.
Icy Bear Dental
UK's leading oral care brand. Complete Shopify rebranding, conversion optimisation across all pages, and paid media management across Facebook/Instagram, Google & TikTok.
The Sales Funnel — Why Most Websites Leak Money
Think of your website like a shop on the high street. People walk past (that's your traffic), some stop to look in the window (your homepage), a few walk in (they browse your pages), and only a handful actually buy something.
The problem? Most websites have holes in the funnel. Maybe your homepage is confusing, so people leave in 3 seconds. Maybe your product pages don't answer the right questions. Maybe your checkout is too complicated. Each "hole" means lost customers — and lost money.
What we do is simple: we find the holes and plug them. For Icy Bear, we redesigned every step of the customer journey. From the moment someone lands on the site to the moment they click "Buy Now", every element guides them forward — not confuse them.
> clear headline tells them what you sell
> trust badges prove you're legitimate
> one clear button guides them to products
// Result: visitor becomes a customer
Words that sell — why your text matters more than your design
Here's something most business owners don't realise: people read before they buy. Not essays — but they scan headlines, read product descriptions, and look for proof that you're the real deal.
This is called copywriting — the art of writing text that convinces people to take action. It's the difference between a product title that says "Whitening Kit" and one that says "Professional Teeth Whitening Kit — Visible Results in 7 Days". Same product, completely different impact.
For Icy Bear, we rewrote every headline, every product description, every button. We added trust signals — review stars, "Free UK Delivery" badges, "Dentist Recommended" labels. These tiny details tell customers: "This is safe, this is real, this is worth your money."
> specific headline + trust badge = visitor stays
> benefit-driven copy + social proof = sale
// Trust is the currency of the internet
The 3-second rule — you have 3 seconds to win or lose a visitor
Studies show that when someone visits your website, they decide in about 3 seconds whether to stay or leave. That's it. Three seconds to make a first impression.
What makes someone stay? Three things: clarity (they instantly understand what you offer), credibility (your site looks professional and trustworthy), and a clear next step (they know exactly what to do next — browse products, book a call, get a quote).
This is what we call the "customer journey." Every page on your site should guide visitors smoothly from one step to the next, like a well-designed shop layout. No confusion, no dead ends, no wasted clicks.
> Step 2: compelling products = visitor interested
> Step 3: easy checkout = visitor buys
// Every step removes doubt, adds confidence
Moonela
Premium online jewelry brand built from zero. Full Shopify development, product photography direction, organic social strategy, and Facebook/Instagram Ads management.
Why looking premium makes people pay more
Here's a fact that might surprise you: people judge the quality of your product by the quality of your website. If your site looks cheap, people assume your product is cheap too — even if it's the best on the market.
For Moonela, we built a jewelry brand from scratch. The products were beautiful, but without a site that matched that quality, no one would have taken them seriously. We designed every page to feel luxurious — clean layouts, elegant fonts, high-quality product images with consistent lighting, and a colour palette that screamed "premium."
This is called brand perception, and it directly affects how much people are willing to pay. A £30 necklace on a £30-looking website stays a £30 necklace. The same necklace on a £300-looking website? Suddenly it feels like a steal.
> premium design = premium perceived value
> same product, different presentation
// Your website IS your brand
Phovea
LED face masks & red light therapy brand. 9 products across 5 collections, 52 SEO-optimised blog articles, custom Shopify homepage with 10 conversion-focused sections.
Getting found on Google — the free traffic machine
Imagine having customers walk into your shop every day without paying for advertising. That's what SEO does for your website. SEO (Search Engine Optimisation) is basically making sure Google shows your business when people search for what you sell.
For Phovea, we wrote 52 blog articles answering every question someone might ask about LED face masks and red light therapy. Each article is a doorway — Google shows it to people searching those questions, and those people end up on the website, ready to buy.
We also built the homepage with 10 conversion-focused sections — each one designed to answer a specific objection. "Is it safe?" "Does it work?" "What do other customers think?" By the time they reach the bottom, every question has been answered, and the "Add to Cart" button is the only logical next step.
> finds your blog article on page 1
> reads it, trusts you, clicks to product page
// Free customer. No ad spend required.
